persona portrait image man with orange background and person's image on top

Hey, I'm Celine 👋🏻

a product designer based in LA with a background in digital marketing. I bring 3 years of experience turning customer insights into meaningful design decisions, shaping products that not only meet user needs but also drive business growth.

Music

I designed a cutting-edge AI Music App desktop, with the primary goal of allowing users to swiftly and effortlessly choose different categories of music directly from the homepage.

Framer Website

Digital Wallet

I designed a platform focusing on digital wallet, enable users to check their daily transaction, activity, wallet balance and collections explore. (Dark & Light themes)

Contra Website

Conference Banner Design

As a visual designer, I designed conference banner for a furniture company for their 2024 Global Furniture Conference (Texas, USA 2024).

FramerIt Website

Ecommerce Landing Page Design

I designed the landing page of Segway (electric scooter brand), blended data-driven content strategy with user-focused design to capture attention, drive engagement, and turn visitors into customers.

FramerIt Website

Streamline the e-commerce checkout

As a product designer at a furniture e-commerce company, I redesigned the checkout flow, simplify the checkout process from five steps to four, adding, resulting a 23% increase in checkout conversion rates.

Framer Website

Housing web for youth homeless

As a product designer, I designed a new homepage experience, restructured navigation, and end-to-end UX flows, I prioritized accessible design to ensure key information was immediate and intuitive.

Contra Website

Health care appointment UX

As a UI/UX designer, I led the redesign of their community healthcare website, creating an intuitive appointment booking system, optimizing mobile usability, making healthcare resources more accessible for users.

*Web is still in updating progress.

FramerIt Website

Ecommerce Landing Page Design

I designed the landing page of Segway (electric scooter brand), blended data-driven content strategy with user-focused design to capture attention, drive engagement, and turn visitors into customers.

FramerIt Website

Streamline the e-commerce checkout

As a product designer at a furniture e-commerce company, I redesigned the checkout flow, simplify the checkout process from five steps to four, adding, resulting a 23% increase in checkout conversion rates.

Framer Website

Housing web for youth homeless

As a product designer, I designed a new homepage experience, restructured navigation, and end-to-end UX flows, I prioritized accessible design to ensure key information was immediate and intuitive.

Contra Website

Health care appointment UX

As a UI/UX designer, I led the redesign of their community healthcare website, creating an intuitive appointment booking system, optimizing mobile usability, making healthcare resources more accessible for users.

*Web is still in updating progress.

FramerIt Website

Ecommerce Landing Page Design

I designed the landing page of Segway (electric scooter brand), blended data-driven content strategy with user-focused design to capture attention, drive engagement, and turn visitors into customers.

FramerIt Website

Streamline the e-commerce checkout

Framer Website

As a product designer at a furniture e-commerce company, I focus on optimizing the online shopping experience to reduce friction and drive conversions. key issues: 1. Lack of clarity around checkout progress 2. Missing product and price details, and 3. No visibility into estimated delivery dates. To address these challenges, I redesigned the checkout flow, reducing it from five steps to four, adding a clear progress status bar, and surfacing essential details such as item summaries, total costs, and estimated delivery times. The result was a more transparent, intuitive experience that led to a 23% increase in checkout conversion rates. My work not only streamlined a key user flow but also aligned with our broader goal of making online furniture shopping easier, faster, and more reassuring for our customers.

Housing web for youth homeless

Contra Website

As a product designer focused on social impact, the goal was to create an experience that made it easier for teens in crisis to quickly find safe shelter. My work included a new homepage experience, restructured navigation, and end-to-end UX flows tailored to the needs of vulnerable users. I prioritized accessible, trauma-informed design principles to ensure key information was immediate and intuitive.

Health care appointment UX

FramerIt Website

As a UI/UX designer partnering with Urban Health Solutions, I led the redesign of their community healthcare website to improve digital access to vital medical services. My focus was on creating an intuitive appointment booking system, optimizing mobile usability, and making healthcare resources more accessible for underserved populations in Philadelphia. I designed core features such as doctor discovery, streamlined scheduling, prescription uploads, and pharmacy locators—ensuring a cohesive and accessible experience for diverse users. Through user interviews, testing, and iterative design, I identified major pain points like navigation friction and lack of multilingual support, then implemented solutions to enhance clarity, trust, and ease of use. To ensure inclusivity, I prioritized responsive design and bilingual support, and worked closely with developers to meet WCAG accessibility standards. This project not only improved service efficiency for Urban Health staff but also empowered community members to manage their health with confidence and autonomy.

Streamline the e-commerce checkout

Framer Website

As a product designer at a furniture e-commerce company, I focus on optimizing the online shopping experience to reduce friction and drive conversions. key issues: 1. Lack of clarity around checkout progress 2. Missing product and price details, and 3. No visibility into estimated delivery dates. To address these challenges, I redesigned the checkout flow, reducing it from five steps to four, adding a clear progress status bar, and surfacing essential details such as item summaries, total costs, and estimated delivery times. The result was a more transparent, intuitive experience that led to a 23% increase in checkout conversion rates. My work not only streamlined a key user flow but also aligned with our broader goal of making online furniture shopping easier, faster, and more reassuring for our customers.

Housing web for youth homeless

Contra Website

As a product designer focused on social impact, the goal was to create an experience that made it easier for teens in crisis to quickly find safe shelter. My work included a new homepage experience, restructured navigation, and end-to-end UX flows tailored to the needs of vulnerable users. I prioritized accessible, trauma-informed design principles to ensure key information was immediate and intuitive.

Health care appointment UX

FramerIt Website

As a UI/UX designer partnering with Urban Health Solutions, I led the redesign of their community healthcare website to improve digital access to vital medical services. My focus was on creating an intuitive appointment booking system, optimizing mobile usability, and making healthcare resources more accessible for underserved populations in Philadelphia. I designed core features such as doctor discovery, streamlined scheduling, prescription uploads, and pharmacy locators—ensuring a cohesive and accessible experience for diverse users. Through user interviews, testing, and iterative design, I identified major pain points like navigation friction and lack of multilingual support, then implemented solutions to enhance clarity, trust, and ease of use. To ensure inclusivity, I prioritized responsive design and bilingual support, and worked closely with developers to meet WCAG accessibility standards. This project not only improved service efficiency for Urban Health staff but also empowered community members to manage their health with confidence and autonomy.